Challenge

Representing Lexus, Team One New York tasked Saatchi 3D with showcasing a 3D printing experience at upcoming sporting events at Madison Square Garden.

Solution

Saatchi produced 3D printable models from start to finish; tasks included scanning athletes, resurfacing and decimating imported scan geometry, modeling, and cleanup to allow for ease of printing and final output of models.

Visitors to the venerable arena could watch a 3D print-in-progress and sign-up to receive a souvenir of their own: a nonspecific New York Knicks basketball or New York Rangers hockey player or a Lexus RC-F. Intended as a hand-raiser, this marketing opportunity allowed patrons to be on the vanguard of 3D printing while subtly letting them associate the Lexus brand with advanced technology.