Bold New 360° Camry Experience

As part of standard 3D assets we produce regularly for our client, virtual tours enable the consumer to get a 360° panoramic view of a vehicle’s interior. While these assets are featured on Toyota.com, we’ve produced other vehicle tours that are viewed in different experiences.

Recently, we teamed up with the Saatchi Camry Campaign team to produce a Camry vehicle tour that was integrated into the larger campaign and helped tell a story.

For this project, in addition to our standard vehicle tour, we produced a new, environmental lighting setup and created 3D props that were added to the scene. Since the experience featured an environmental parallax, our team referred to layered photography elements during production to achieve the desired overall look and feel for our asset delivery. Ultimately, the 3D assets helped tell the story featured in the Camry iAd.